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Tuesday, July 31, 2012

Burberry Beauty Counter Party

This was the emailer...damn misleading.



We thought that it would really be a workshop kinda thing where we really get to LEARN makeup tips and such. But really, it was simply a ploy, a marketing strategy (ill call it a scheme rather than strategy).

We arrived slightly late and wasn't surprised they started (perhaps registration was done much earlier you know). But was super duper uber surprised to see that the "learning area" was not only slightly inside of Burberry's own counter area but also taking up the space between it and the counter (I forgot the brand) opposite it, which is highly rude I think as the "customers" were really pouring over to the little makeup counters that other brand has. In short, the whole "teaching" went on in an open area, in full view of the public. Ok, let's say it's acceptable since the emailer already states that it's held at the counter, should have forseen this. BUT when I approached the staff to ask if we needed to show the receipt/voucher to anyone or do latecomers' registration, she said it's ok, just watch the demo first.

Conclusion: you don't even have to pay a cent to watch this demo. Just take note of the timing and venue, then turn up and act nonchalantly. You even get to have some light refreshments for free! =-=

I just feel cheated even if it's actually my own stupidity and naivety that made me think there was actually gonna be teaching and stuff to learn. Thing is, the group/crowd (I cannot even tell who registered and who just walked past Tangs and saw something going on then come kaypo) is too big; the ones standing behind cannot see the model properly nor the techniques used if the makeup artist has his back facing you for that period of application on the model. Thankfully, they had mikes for the artist and the emcee or else its a major fail liaoz. So what about that amount of money we paid? Well, as mentioned in the emailer, it's fully redeemable for Burberry products. So if you have paid for the registration (when there was no such thing at all and any Tom Dick Harry can come watch), it's a bit wasted if you do not redeem it for any product, cuz well erm there isn't ALOT to learn. First, you cannot see the model's face upclose. Second, the session took about 30mins? =-= when it clearly stated that it's from 6.30-8.30pm. We were shocked when it ended. The artist did a day look then just dabbed on more makeup to convert it to a night look. Would have been useful I guess, if we were more on time. But anyway, the main thing that they were trying to do was to promote Burberry products, so yea. And then at the end of the session all of us just gather around the counter and start looking through the products to redeem. Obviously, they all cost more than $30 haha heng we signed up as a pair so only spent $25 for the "registration" but in the end redeeming stuff made us spend more than $30 anyway. Smart lor, when you are using that voucher to redeem, you feel and think that you are paying lesser for a branded good and feel happy. When in reality, you were the one who bought the voucher with the same amount of money in the first place. So you are not really on the winning end. Burberry takes all.

Oh the good thing was that we could ask the makeup artist and other staff questions about the colours and application techniques both during and after the session. And they were nice and patient enough although you know when they approach you to ask if you need help that it's a sign they want you to quickly make your choice and redeem or get out of here. Cuz you have already conveniently handed money to them, now is just a matter of whether you would want to spend more or not. More is like not much, unless you intend to buy $100 worth. And that's about it for anything remotely positive about this "party" =-= the service eh, because the crowd was quite overwhelming I guess it isn't fair to judge the speed at which they help to pass out the door gifts and lipsticks given that I keep hearing the staff directing customers to this one lady.

Pictures!





This is what I bought - Midnight Plum Eyeliner ($33)
Their little door gift (think some didn't know and never collect, or like wait too long for the staff to attend to you amidst the crowd). This was also the gift given to those who answered the qns set by the emcee correctly.
Besides the lipstick, the rest are from the gift pack


The $43 worth lipstick that is given to those who registered early.
Quite cool. There's the classic Burberry design carved on the lipstick and it has the same magnetic cover described/promoted to us during the demo session.
The magnetic cover ensures that the lipstick isn't uncovered in your bag and leave red marks inside. But eh your lipstick wouldn't really stick out of its original tube right? I mean some do a bit, but after using for a while, it shortens and the problem wouldn't exist?

After seeing this advert inside the gift, I realise that ours was no workshop. Hopefully these do really teach you more stuff, although I think it is a must to be using their products to teach you.

Random add-on: T-ara is getting into a huge mess...and I have no idea who to believe T.T they should totally use lie detectors and truth serums in these kinda high profile cases, be it important or not. Because it eases the rumor mill and people's feelings. But then again, as human beings, we cannot help but want to torture ourselves =-=

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